Shortdoi.org is a service to shorten these long full canonical DOI strings to something more memorable, and easy to type. It’s effectively a link shortener like bit.ly, but for digital object identifiers
Looking at the system it would be trivial to add a short doi option to our minting service – allowing a user to generate a short doi once they’ve got a a doi minted by simply clicking a check box during the minting process.
Why would we do this ?
In a word, convenience. Digital object identifier strings are extremely unfriendly for the user to type, and for people to note down in the course of a presentation, or to retype from a printed handout. At 15 hex characters they are just too damn long.
While the full doi remains the canonical form for citation and publication purposes, providing a short doi alternative makes it easier for a user to quote an unambiguous reference, and by building it into the minting process it simplifies the process for the user – they don’t need to go and cut and paste their newly minted doi into another website, and then store the short link somewhere …